Privacy Policy

Carous Limited("Carous", "we", "us") is the data controller for personal data collected through carous.co.uk (this site). We build websites, dashboards and lead-capture tools for UK car dealers.

Registered office: Office 126, Concorde Park, Maidenhead, Berkshire, SL6 4BY, United Kingdom. You can reach us via the contact page or by phone on +44 7825 296326.

We collect personal data when you interact with this site:

• Contact and demo forms — name, email address and/or phone number, dealership name and the message or requirements you provide.
• AI chat assistant ("Saj") and WhatsApp widget — the messages you send in the conversation, and — only if you choose to share them — your name and a way to reach you (phone, email or WhatsApp), so our team can follow up.
• Usage data — standard technical data such as IP address, browser type, device information and pages visited, collected automatically as part of running the site securely.
• Cookies and similar technologies — see section 5.

We do not knowingly collect any special category data (e.g. health or financial data) through this site.

• To respond to enquiries and arrange demos or callbacks.
• To route the leads you submit to our sales team so they can follow up with you about our products.
• To operate, secure and improve the site, including detecting and preventing spam or abuse of our forms and chat.
• To meet legal obligations, for example responding to a lawful request from a regulator.

We rely on your consent when you submit a form, start a chat, or accept non-essential cookies; our legitimate interests in operating and securing the site and following up on enquiries from prospective customers; and, where relevant, steps necessary to enter into a contract with you. You can withdraw consent at any time — see section 7.

We use a cookie consent banner so non-essential cookies are off by default — nothing beyond strictly necessary cookies is set until you choose to accept it, and rejecting is exactly as easy as accepting. You can change your choice at any time using "Cookie settings" in the site footer.

The Analytics and Marketing categories in the cookie preferences panel are currently inactive — no analytics or advertising cookies are set on this site today. If that changes, this table and the consent categories will be updated first, and the update will re-prompt returning visitors for a fresh choice.

We share personal data with the following processors, only as needed to run the site:

• Email delivery provider — to send form and chat enquiries to our sales team.
• Google reCAPTCHA — to verify form submissions aren't automated abuse. See Google's Privacy Policy.
• Groq — the AI infrastructure that powers the "Saj" chat assistant; the messages you send it are processed to generate a reply.

We do not sell personal data, and we only disclose it to these processors or where required by law.

Some of the processors above may process data outside the UK. Where that happens, we rely on the UK's International Data Transfer Addendum, the EU Standard Contractual Clauses, or an equivalent adequacy safeguard provided by that processor.

We keep enquiry and demo-request data for as long as needed to respond to you and, if you become a customer, for the duration of our relationship plus any period required by law (e.g. accounting records). Chat conversations are retained only as long as needed to action the enquiry. You can ask us to delete your data sooner — see below.

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Have inaccurate data corrected.
• Ask us to delete your data.
• Restrict or object to certain processing.
• Request your data in a portable format.
• Withdraw consent at any time, without affecting past processing.

To exercise any of these, contact us via the contact page or by phone. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

This site is intended for dealership staff and adult vehicle buyers. We do not knowingly collect personal data from children.

We may update this policy as the site or our services change. The "last updated" date at the top reflects the latest revision. Material changes to how we use cookies will re-prompt your consent choice.